GMA Press Release: Kapuso Programs Dominate Ratings

In a press release from GMA Corp. Comm., it said that Kapuso programs dominated Mega Manila and Urban Luzon ratings according to Nielsen.

Kapuso programs continued to lord it over their rivals, ABS-CBN, TV5 among others, in the viewer-rich areas of Mega Manila and Urban Luzon last August, based on people ratings data from the industry’s trusted ratings service provider Nielsen TV Audience Measurement.

In Mega Manila, a big majority equivalent to 21 out of the 30 top regular programs came from GMA.

With its riveting storyline and sophisticated special effects, no less than Encantadia grabbed the number one spot in Mega Manila followed by the highest rating Koreanovela for 2016, Descendants of the Sun at number two.

The long-running drama weekly anthology Magpakailanman also remained at the top of its game landing at number three. Tied at the fourth and fifth place are GMA’s primetime newscast 24 Oras and the multi-awarded news magazine program Kapuso Mo, Jessica Soho.

Completing the list of Kapuso programs in the top 10 are leading comedy show Pepito Manaloto, 24 Oras Weekend and Ismol Family, which now airs on an earlier timeslot during Saturdays.

Other top-rating GMA programs for the month of August are the country’s longest-running noontime show Eat Bulaga; the undisputed number one Sunday noontime show, Sunday PinaSaya; the recently concluded primetimes series, Juan Happy Love Story; and Kapuso weekend offerings, Hay Bahay!, Lip Sync Battle Philippines, and Imbestigador.

Not to be outdone are Wowowin, Bubble Gang, Karelasyon, Dear Uge, Magkaibang Mundo, GMA Blockbusters, and Sinungaling Mong Puso.

Similarly, more programs (17 out of 30) from GMA also occupied the list of most watched shows in another Kapuso bailiwick, Urban Luzon driving GMA’s continued dominance in the area. Encantadia emerged as the highest rating Kapuso program, with Magpakailanman, Kapuso Mo, Jessica Soho, Descendants of the Sun, Pepito Manaloto, and 24 Oras, among many others, also joining the top 30 list.

Urban Luzon accounts for 77 percent of the urban TV population in the entire country, while Mega Manila represents 60 percent.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. Nielsen has a nationwide sample size of 3,500 urban and rural homes, bigger than Kantar’s sample size of 2,610.

As the leading ratings service provider, Nielsen TV Audience Measurement service boasts a total of 31 clients/subscribers including 8 local TV networks, 4 regional clients, 2 blocktimers, and 17 media agencies.

GMA subscribes to Nielsen along with TV5 and Aksyon TV, CNN Philippines, Net 25, Ebiquity-Faulkner CBN Asia and TAPE Inc., and major advertising and media agencies such as Dentsu Aegis Network (Carat, Mediaforce Vizeum, Dentsu), GroupM (Mediacom, Mindshare, MEC and Maxus), Omnicom Media Group (OMD, PHD and M2M), Zenith Optimedia, and Starcom Mediavest.

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