I wonder what the basher's reaction will be when he/she learns that Baby Zia is poised to endorse six more brands aside from this first one!
Marian Rivera revealed the deciding factor that made her and husband Dingdong Dantes sign for Baby Zia's first TV ad. The endorser needs to be a baby:
“'Di ba, sinabi ko nga, parang ayoko pa na mag-endorse or everything si baby. Kinukuha siya at kailangan talaga na baby siya na gawin namin 'yun.'
Another factor is that Marian Rivera revealed she actually uses the product:
“Pinagkakatiwalaan naman talaga ang produktong ito at ako mismo, hanggang ngayon, ginagamit ko siya. At sa mga taong very close sa akin, sa taping, nakikita nilang ginagamit ko siya.'